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Aesthetic studio · Florence, Kentucky · USA

Beauty Lounge

A one-room aesthetic studio in Kentucky needed to look like more than a home business — without losing the warmth that keeps clients coming back.

Beauty Lounge business card set in chocolate and gold, with Jennyfer Cantrell's contact card

Most aesthetic studios default to white and blush pink. Beauty Lounge moves the other way — a deep chocolate ground with a foil-gold serif B, closer to a fine-jewellery mark than a spa logo.

The monogram anchors a full stationery system: a chocolate primary card, a cream reverse card carrying founder Jennyfer Cantrell's contact details, and the same mark extended to signage and an interactive digital card for on-the-spot sharing.

Palette

#503A2D · Chocolate
#E3C2A2 · Foil gold
#D4C4B5 · Cream card

Deliverables

  • Primary logo
  • Submark
  • Monogram
  • Colour system
  • Typography system
  • Brand manual
  • Stationery
  • Business cards
  • Interactive digital card
  • Social media kit
  • Editable source files

Follow the studio — @jennyfercantrellbeauty