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Aesthetic medicine · Uruguay

Dra. Carla Fierro

An aesthetic-medicine practice needed a seal that could carry the same weight on a patient form as it does on a printed card.

Dra. Carla Fierro circular seal, an interlocking CF monogram embossed in two gold finishes

The mark is a circular seal: an interlocking C and F monogram, ringed by the practice name and speciality in a fine tracked serif — a format built to read at coin scale as clearly as it does at letterhead scale.

The system extends across letterhead, patient intake forms, printed business cards and an interactive digital card, so every point of contact — clinical and administrative — carries the same mark.

Palette

#EFECDC · Cream base
#C6AF8F · Matte gold
#CEB58E · Warm gold

Deliverables

  • Primary logo
  • Submark
  • Monogram
  • Colour system
  • Typography system
  • Brand manual
  • Stationery
  • Business cards
  • Interactive digital card
  • Social media kit
  • Editable source files