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Dentistry · Implantology · Orofacial pain · Brazil

Vilela Campos

A multi-speciality practice needed one mark that could hold from an illuminated façade sign down to a single line on a letterhead.

Vilela Campos illuminated façade sign, a VC monogram at the centre of a minimal circular mark

The mark reduces to a V and C monogram inside a minimal circular ring — deliberately spare, so it survives being backlit at building scale without losing precision at business-card scale.

Charcoal and brushed gold carry the identity from the illuminated sign at the practice entrance through to letterhead, stationery and digital collateral, keeping one visual language across every touchpoint.

Palette

#5F4931 · Brushed gold
#6F685E · Charcoal panel
#52514C · Concrete wall

Deliverables

  • Primary logo
  • Submark
  • Monogram
  • Colour system
  • Typography system
  • Brand manual
  • Stationery
  • Business cards
  • Interactive digital card
  • Social media kit
  • Editable source files